Niche Marketing. Target Marketing. Branding. Strategic Partnering. Integrated Marketing. Whatever "new" concept the marketing gurus are selling, what you really want to do is sell product. Get real. Real marketing simply convinces the right people that yours is the right product and does it better and faster than your competition. It requires two things: hard work and great creative. That's where we come in. You won't find an agency that works harder or delivers better creative. We bust our bottoms and rack our brains to provide the stuff real marketing is made of... great creative. The kind that sells products.

Despite the buzz words, the essence of real marketing is story-telling. Sure, there are markets to identify, propositions to present, identities to create, audiences to capture, and compelling offers to make. And you still have to close the deal. It all comes down to show and tell: Using research, reason and creativity to craft the words and pictures that transform prospects into buyers.

Capitol Marketing Group, Inc. is a full-service marketing communications firm founded in April, 1991. We're located in the City of Fairfax, Virginia (they're also a client). Our three agency principals (designer, writer, and account services) have been collaborating for more than a decade. Every piece in our portfolio was created by the same team that will be working on your account. Over the past 8 years, we've worked with Fortune 500 firms, town councils and one-man shops. Some are already household names, like American Express, Data General, Freddie Mac, Hayes and Media General. Others soon will be. We've helped clients sell bar codes and bridges, mortgages and modems, telecom services and travelers cheques, cities, counties, copiers and computers. Whatever the product or service, we deliver the hard work and great creative that means real marketing to your real marketplace.

Marketing works best when it's simple, and making it simple is hard work. It's a combination of perspiration and inspiration, experience and innovation. We don't design for the sake of design. We craft creative that generates business, by design. Every identity program, product launch, advertisement, brochure, mail piece and exhibit we design must meet this fundamental benchmark: Is it creative and does it sell?

Are the right people convinced that yours is the right product? Do you have more leads than you can handle and more orders than you can ship? If so, keep doing what you're doing. If not, your customers are probably shopping around. Maybe you should too. Call a few agencies in for show and tell. After our competitors present their works-of-art, Capitol Marketing Group will show you art that works. Hard work and great creative... it's what we do.